THE APPROACH
From the first question to the final detail.
A connected process for work that does not fit neatly into one discipline.
03 / HOW I WORK
Think clearly. Make deliberately.
The process changes with the problem. The responsibility stays connected.
Frame the right problemUnderstand the people, constraints and outcome before deciding what to build.
Make the idea tangibleWork through flows, prototypes and real content. Learn while changing direction is still inexpensive.
Build the whole thingConnect the experience to the data, interfaces and operational details that make it useful.
Stay with the outcomeCheck the actual behaviour. Learn from use. Improve the product after the first release.
JUDGMENT BEFORE CEREMONY
Make the trade-offs visible.
A convincing prototype answers an experience question. A technical slice answers a feasibility question. A production check answers whether the thing actually works. Use the right evidence for the decision in front of you.
Start with what is uncertain.
The first useful conversation is about the problem, the constraints and what success would look like.
Independent thinking. Connected execution.