Business Process Automation Manager

Founder and hands-on technical builder creating AI-enabled SaaS platforms, internal tools, workflow systems, integrations, and production infrastructure.

• Built business systems across CRM, lifecycle automation, support queues, roadmapping, billing, notifications, analytics, AI workflows, and operator dashboards.
• Converted manual operating processes into workflow automations, structured data models, dashboards, service integrations, reporting layers, and repeatable delivery playbooks.
• Designed AI-assisted operating models with task decomposition, human approval gates, evals, prompts, knowledge retrieval, tracing, cost controls, and rollout governance.
• Connected commercial, operational, product, and engineering priorities into system roadmaps, adoption plans, implementation milestones, and measurable execution cadence.
• Owned vendor/platform trade-offs, stakeholder communication, risk management, documentation, and post-release inspection across fast-moving startup environments.

Owned product, engineering, delivery, and operating systems for food tech products across consumer, logistics, kitchen, and partner workflows.

• Owned technology, product, and operating systems for subscription food, meal planning, delivery logistics, kitchen operations, mobile ordering, partner workflows, analytics, and customer lifecycle automation.
• Rebuilt ordering, logistics, and kitchen systems for reliability and throughput, adding CI/CD practices, monitoring, support flows, and operational reporting.
• Shipped Flutter mobile app and kiosk flows with payments, identity, notifications, analytics instrumentation, and customer-facing ordering experiences.
• Integrated CRM, WhatsApp, campaign data, lifecycle messaging, and retention workflows to reduce manual operations and support growth.
• Led vendor selection, hiring, stakeholder management, delivery planning, commercial trade-offs, and product decisions across technical and non-technical teams.

Led regional event-technology SaaS market development, customer discovery, solution design, GTM execution, and third-party planner partnership growth across the Middle East.

• Led the third-party planner segment across the Middle East after moving from shared mid-market coverage into full regional ownership within 6 months.
• Managed full-cycle SaaS sales and solution design across event registration, venue sourcing, onsite experience, attendee engagement, event marketing, reporting, and stakeholder workflows.
• Ran structured discovery with agencies, PCOs, venues, and enterprise event teams to map operations, buyer priorities, integration needs, implementation constraints, and commercial value.
• Built demos, proposals, and executive narratives that translated event technology capability into buyer-specific workflows and measurable outcomes.
• Partnered with SDR, marketing, product, implementation, and global teams to localise positioning, maintain pipeline discipline, and feed regional customer insight back into GTM planning.

Implemented enterprise SaaS platforms and translated client requirements into configured, adopted, and supportable systems.

• Delivered enterprise SaaS implementations for learning, talent, and HR technology customers across discovery, solution design, configuration, integrations, training, and go-live support.
• Led RFP responses, stakeholder workshops, implementation plans, and post-launch optimisation for large corporate clients.
• Bridged vendor platform capability, client requirements, and delivery constraints, including hands-on Cornerstone OnDemand implementation work at XpertLearning.